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Buildings

Selling Solutions and Not Buying Problems

To be a successful home performance contractor takes more than technical knowledge of your trade. You must be able to apply basic marketing and sales skills to sell solutions to your customers, while not buying problems from them.

Course Length

1 day

Description

Participants learn to use a "concerns list" to avoid callbacks from customers and to position them for future paid work without jeopardizing the original sale. We present a marketing strategy built around customer intimacy and using community leaders.

Attendees have the opportunity to map out an initial marketing plan and also learn some basic consultative selling skills and techniques.

Who Should Attend

  • Builders
  • Designers
  • Home inspectors
  • Home energy raters
  • HVAC contractors
  • Insulation installers
  • Building code officials
  • Home performance professionals

For More Information

For more information or to register for this course, email training@advancedenergy.org.

 

   
   919 857-9000    |    800 869-8001 [toll free]    |    919 832-2696 [fax]
   909 Capability Drive, Suite 2100    |    Raleigh, NC 27606-3870
Creating economic, environmental and societal benefits through   
innovative and market-based approaches to energy issues