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Barbara Carter ACCOMPLISHMENTS Barbara Carter joined Advanced Energy in 2008, managing communications for the Applied Building Science team. Today she manages communications for the organization’s Industrial Commercial Solutions team supporting electric motors and drives testing, commercial and industrial energy assessments as well as transportation and Smart Grid technologies. Carter works closely with the team and marketing department to implement effective communications strategies that increase visibility and impact in the marketplace. Carter also serves as the media contact for the team and manages the development of sales and marketing collateral. Prior to joining Advanced Energy, Carter held positions in consumer marketing, brand management and mass media. With more than 12 years of experience, she has developed marketing campaigns and advertising strategies for consumer products developed by Bristol-Myers Squibb and Becton, Dickinson and Company. She has developed advertising strategies for USATODAY.com. Carter also managed programming for prime time network television for the FOX Broadcasting Company, Warner Brothers (WB) and United Paramount Network (UPN). MY PHILOSOPHY ON ENERGY EFFICIENCY We must find the balance between conserving our natural world and meeting our needs as a society. It is our responsibility to conserve energy not only in our homes but also where we work and play. There are enough resources to meet the planet’s needs. The key is not taking more from the planet than we need. EDUCATION Bachelor of Arts, Journalism and Broadcast Production, Shaw University CONTACT INFORMATION |